Notforsalegate

In the late 17th century, in two separate parts of the world, two mathematicians Isaac Newton and Gottfried Leibniz invented the subject known today as calculus. There was much debate as to who had first invented the subject and many claims of foul play were thrown around in equal measures. But after centuries of debate the consensus of opinion is that both men developed their work independently of one another.

In the early 21^st century two companies Onis and IKEA developed an advertising campaign known as Not For Sale. There was little debate over who was the originator as Onis had invented the campaign 2 years previous and been awarded for it. Naturally there were claims of foul play, especially towards the advertising agency that developed the national campaign for IKEA. The agency claimed that they had never seen Onis' campaign as we only had 10 or so signs up across the UK, the fact that we are not an advertising agency aside all one has to do is type in not for sale estate agency sign in to Google and the link to our campaign pops up on the first page.

The press enjoyed speculating and poking fun at the David and Goliath style state of affairs however we were genuinely concerned about the impact IKEA's campaign would have on our own and requested they do something about it. We were first of all offered a cheap pay off and felt this flew in the face of our campaign message: NOT FOR SALE!

Living up to their good name however as a corporate responsible entity IKEA eventually offered Onis online advertisement through their campaign site in a move designed to promote Onis and our campaign and position both companies as independent creators of similar Not For Sale campaigns.

As a result we are the only home refurbishment company in the world to be linked to from an IKEA site.

Not quite the calculus we hear you say but a triumph nonetheless.

You can read the facts about 'NotForSale-gate' on Wikipedia on the IKEA page under advertising at:

http://en.wikipedia.org

And read the press articles at:

http://www.mad.co.uk

http://theinspirationroom.com

http://www.sundayherald.com